Travnik, Bosnia and Herzegovina

Marketing and Trade

Marketing i trgovina

Table of contents

⇑Marketing and Trade at International University Travnik

Language: Bosnian Studies in Bosnian
Subject area: economy and administration
University website: iu-travnik.com
Type: Doctoral programme

⇑Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Trade
Trade involves the transfer of goods or services from one person or entity to another, often in exchange for money. A system or network that allows trade is called a market.
Trade
Empirical evidence tends to show that trade liberalisation may entail non-trivial adjustment costs for certain groups.
World Trade Organization annual report
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Trade
The freedom of trade, like the liberty of the Press, is one thing; the abuse of that freedom, like the licentiousness of the Press, is another. God forbid that this Court should do anything that should interfere with the legal freedom of trade.
Grose, J., King v. Waddington (1880), 1 East, 163.
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