Valencia, Spain

Marketing

Table of contents
Marketing

Marketing at University of Valencia

Language: Spanish Studies in Spanish
Kind of studies: full-time studies
University website: www.uv.es

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
From air quality to solar radiation, information on our atmosphere is of crucial importance to us all. In order to make the right decisions for our current and future quality of life, European decision makers, businesses and citizens need reliable and up-to-date information on exactly what is going on in our atmosphere now and what to expect in the future.
Privacy Policy