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PhD

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Alicante, Spain

University of Alicante

Marketing

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Marketing at University of Alicante »
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⇑Marketing at University of Alicante

Language: Spanish Studies in Spanish

Kind of studies: full-time studies

University website: www.ua.es/

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Patrick Dixon Building a Better Business (2005)

Wikiquote

Marketing

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

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Marketing

Marketing is far too important to be left only to the marketing department!.

David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

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Physical sciences, Earth sciences

The aftermath of a tsunami

A research background in earthquake engineering seems at first sight like an unusual fit with studying tsunamis. But on her return from Sri Lanka in the wake of the 2004 tsunami, Professor Tiziana Rossetto discovered that very little research had been done into the effects of tsunamis on coastal infrastructure and she wanted to find out more. She will be presenting this research to the public at the TEDx Brussels event on 1 December.

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