Madrid, Spain

Marketing

Language: Spanish Studies in Spanish
Kind of studies: full-time studies
University website: www.urjc.es
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
When you think about the Earth’s oceans you probably imagine stretches of deep, dark water, exotic marine life and pristine waves. You probably don’t think of vast islands of plastic waste such as the Great Pacific Garbage Patch, an expanse of rubbish which some say is bigger than the continental United States. It was feared that collections of plastic debris like this were growing in line with our increasing rates of plastic production over the past decades. However, scientists have recently discovered that these floating eyesores are mysteriously receding – and that’s actually not a good thing…
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