Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
Scarcity of fresh water is of growing concern in the Mediterranean area due to urbanisation, irrigation and changing rainfall patterns. The influx of millions of Sun-seeking tourists puts even more pressure on limited water resources during the summer season.