Business is the activity of making one's living or making money by producing or buying and selling goods or services. Simply put, it is "any activity or enterprise entered into for profit. It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors." The term is also often used colloquially (but not by lawyers or public officials) to refer to a company, but this article will not deal with that sense of the word.
The transition from a fossil fuel-based energy system to a renewable hydrogen-based system will take a long time. During this transition, research and fuel cell (FC) technology improvements towards performance benchmarks set by EU-funded scientists can pave the way.