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London Business School

Marketing

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Marketing at London Business School »
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⇑Marketing at London Business School

Language: English Studies in English

Subject area: economy and administration

Kind of studies: full-time studies

University website: www.london.edu

Doctor of Philosophy (PhD)

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Patrick Dixon Building a Better Business (2005)

Wikiquote

Marketing

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

Wikiquote

Marketing

Marketing is far too important to be left only to the marketing department!.

David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

Wikiquote

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