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Marketing

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Marketing at University of Portsmouth »
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⇑Marketing at University of Portsmouth

Language: English Studies in English

Subject area: economy and administration

University website: www.port.ac.uk

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

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Marketing

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)

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Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

Wikiquote

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

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