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Newcastle upon Tyne, United Kingdom
Newcastle University

Marketing

Table of contents
Marketing

⇑Marketing at Newcastle University

Language: English Studies in English
Subject area: economy and administration
University website: www.ncl.ac.uk
Doctor of Philosophy (PhD)
Doctor of Philosophy (PhD)

⇑Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Wikiquote
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Wikiquote
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Wikiquote

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