Cambridge, United Kingdom

Graphic Design and Typography

Language: English Studies in English
Subject area: arts
Kind of studies: full-time studies, part-time studies
University website: www.anglia.ac.uk
Doctor of Philosophy (PhD)
Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.
Graphic Design
Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Typography
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to communication of information.
Design
People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
Steve Jobs (2003), as quoted in Rob Walker, "The Guts of a New Machine", The New York Times Magazine, 30 November 2003
Design
The urge for good design is the same as the urge to go on living. The assumption is that somewhere, hidden, is a better way of doing things.
Attributed to Harry Bertoia, Knoll Design, p. 66 in: Carlotte & Peter Fiell (2005) 1000 Chairs. Introduction
Design
Disguise and complication are hindrances, both to good construction and good design, and as complication and disguise are expensive and wasteful... the interests of good art and true economy run on parallel lines.
Ernest Flagg, Small Houses: Their Economic Design and Construction (1922)
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