London, United Kingdom

Management and Marketing

Language: English Studies in English
Subject area: economy and administration
University website: www.westminster.ac.uk
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Management
It is better to first get the right people on the bus, the wrong people off the bus, and the right people in the right seats, and then figure out where to drive.
Jim C. Collins (2001). Good to Great: Why Some Companies Make the Leap...and Others Don't p. 41.
Management
The brutality of a man purely motivated by monetary considerations … often does not appear to him at all as a moral delinquency, since he is aware only of a rigorously logical behavior, which draws the objective consequences of the situation.
Georg Simmel, “Domination,” On Individuality and Social Forms (1971), p. 110
Management
Management of many is the same as management of few. It is a matter of organization.
Sun Tzu (c. 6th century BC) The Art of War
In June 1770, the explorer James Cook ran aground on the Great Barrier Reef in Australia and became the first European to experience the world's largest coral reef, today a paradise for scientists and holidaymakers alike. Last year, the James Cook research vessel set out to encounter unique and unexplored corals, this time in the deep ocean. Led by ERC grantee Dr Laura Robinson (University of Bristol, UK), the team on board crossed the equatorial Atlantic to take samples of deep-sea corals, reaching depths of thousands of meters. On the expedition, Dr Robinson collected samples that are shedding light on past climate changes and she will share her findings at TEDx Brussels.
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