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London, United Kingdom

University of Westminster

Marketing

Language: English Studies in English

Subject area: economy and administration

University website: www.westminster.ac.uk

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

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Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

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Marketing

I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.

Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315

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Physical sciences, Earth sciences

EU-research 'clears' the way for high quality lakes and reservoirs

The growth of blue-green algae in our lakes, large ponds, water reservoirs and public waters constitutes a problem for our environment and for our health. These types of algae often result in a deterioration of the water quality and emit a distinctly unpleasant odour. The algae consume a lot of oxygen in the water, leaving little for other animals like fish. They also produce toxins which can cause skin irritations and are suspected to be involved in the occurrence of liver cancer.

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