Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
A research background in earthquake engineering seems at first sight like an unusual fit with studying tsunamis. But on her return from Sri Lanka in the wake of the 2004 tsunami, Professor Tiziana Rossetto discovered that very little research had been done into the effects of tsunamis on coastal infrastructure and she wanted to find out more. She will be presenting this research to the public at the TEDx Brussels event on 1 December.
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