Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Giant penguins bigger than most humans roamed the Earth millions of years ago. Analysis of 37-million-year-old penguin fossils by a team of researchers from the La Plata Museum in Argentina shows that the so-called ‘colossus penguin’ stood at staggering 2 metres from toe to beak tip.
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