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Lancaster, United Kingdom

Lancaster University

Marketing

Language: English Studies in English

Subject area: economy and administration

University website: www.lancs.ac.uk

Doctor of Philosophy (PhD)

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

Wikiquote

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

Wikiquote

Marketing

I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.

Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315

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In June 1770, the explorer James Cook ran aground on the Great Barrier Reef in Australia and became the first European to experience the world's largest coral reef, today a paradise for scientists and holidaymakers alike. Last year, the James Cook research vessel set out to encounter unique and unexplored corals, this time in the deep ocean. Led by ERC grantee Dr Laura Robinson (University of Bristol, UK), the team on board crossed the equatorial Atlantic to take samples of deep-sea corals, reaching depths of thousands of meters. On the expedition, Dr Robinson collected samples that are shedding light on past climate changes and she will share her findings at TEDx Brussels.

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