Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Climate change is set to increase the susceptibility of forest ecosystems to damage by alien invasive pests and pathogens. EU scientists investigated ways to counter this threat in order to prevent a decrease in primary production, and hence yield, as well as loss of vulnerable tree species.
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