Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Renewable energy resources (RES) such as wind, solar, hydro, geothermal and biomass can significantly offset the world's demand for fossil fuel-derived electricity. A new EU study points the way to expansion of current networks to efficiently integrate RES.