Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
The growth of blue-green algae in our lakes, large ponds, water reservoirs and public waters constitutes a problem for our environment and for our health. These types of algae often result in a deterioration of the water quality and emit a distinctly unpleasant odour. The algae consume a lot of oxygen in the water, leaving little for other animals like fish. They also produce toxins which can cause skin irritations and are suspected to be involved in the occurrence of liver cancer.
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