Birmingham, United Kingdom

Marketing

Table of contents
Marketing

Marketing at University of Birmingham

Language: English Studies in English
Subject area: economy and administration
University website: www.birmingham.ac.uk
Doctor of Philosophy (PhD)
Doctor of Philosophy (PhD)

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
Small power stations are nothing new, but in the past they tended to use a lot of energy. An EU-funded project sought to build a more efficient and cheaper microgeneration system that should enable end users to substitute regular boilers once and for all.
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