EN

CS

DE

PhD

MBA

Study in Europe

Coventry, United Kingdom

Coventry University

Marketing

Table of contents

Marketing at Coventry University »
Definitions and quotes »

⇑Marketing at Coventry University

Language: English Studies in English

Subject area: economy and administration

University website: www.coventry.ac.uk

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

Wikiquote

Marketing

Marketing is far too important to be left only to the marketing department!.

David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

Wikiquote

Marketing

By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.

Bill Hicks (1961 - 1994), "Revelations" (1992)

Wikiquote

Share

list - Doctoral studies - Coventry University

University
Coventry University - Presentation of the University

Go to

« back - Doctoral studies

Physical sciences, Earth sciences

StudentNews Group - about us