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Coventry University

Marketing

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Marketing at Coventry University »
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⇑Marketing at Coventry University

Language: English Studies in English

Subject area: economy and administration

University website: www.coventry.ac.uk

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

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Marketing

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

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Marketing

Marketing is far too important to be left only to the marketing department!.

David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

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Marketing

By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.

Bill Hicks (1961 - 1994), "Revelations" (1992)

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