Marketing and Leisure

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.

As Western nations became more prosperous, leisure, which had been put off for several centuries in favor of the pursuit of property, the means to leisure, finally began to be of primary concern. But, in the meantime, any notion of the serious life of leisure, as well as men’s taste and capacity to live it, had disappeared.