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Southampton Solent University

Marketing and Leisure

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Marketing and Leisure at Southampton Solent University »
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⇑Marketing and Leisure at Southampton Solent University

Language: English Studies in English

Subject area: economy and administration

Kind of studies: full-time studies

University website: www.solent.ac.uk

Doctor of Philosophy (PhD)

⇑Definitions and quotes

Leisure

Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. From a research perspective, this approach has the advantages of being quantifiable and comparable over time and place.

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Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

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Leisure

The idea that the poor should have leisure has always been shocking to the rich.

Bertrand Russell, In Praise of Idleness (1932).

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Marketing

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)

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Leisure

With the abolition of otium and of the ego no aloof thinking is left. … Without otium philosophical thought is impossible, cannot be conceived or understood.

Max Horkheimer, “The End of Reason,” The Essential Frankfurt School Reader (1982), p. 39.

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