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Marketing and Leisure

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Marketing and Leisure at Southampton Solent University »
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⇑Marketing and Leisure at Southampton Solent University

Language: English Studies in English

Subject area: economy and administration

Kind of studies: full-time studies

University website: www.solent.ac.uk

Doctor of Philosophy (PhD)

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Leisure

Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. From a research perspective, this approach has the advantages of being quantifiable and comparable over time and place.

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Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

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Marketing

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)

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Marketing

The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.

Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001

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Leisure

As Western nations became more prosperous, leisure, which had been put off for several centuries in favor of the pursuit of property, the means to leisure, finally began to be of primary concern. But, in the meantime, any notion of the serious life of leisure, as well as men’s taste and capacity to live it, had disappeared.

Allan Bloom, The Closing of the American Mind (New York: 1988), p. 77.

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Physical sciences, Earth sciences

The curious case of the disappearing sea rubbish

When you think about the Earth’s oceans you probably imagine stretches of deep, dark water, exotic marine life and pristine waves. You probably don’t think of vast islands of plastic waste such as the Great Pacific Garbage Patch, an expanse of rubbish which some say is bigger than the continental United States. It was feared that collections of plastic debris like this were growing in line with our increasing rates of plastic production over the past decades. However, scientists have recently discovered that these floating eyesores are mysteriously receding – and that’s actually not a good thing…

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Marketing and Leisure

⇑Marketing and Leisure at Southampton Solent University

⇑Definitions and quotes

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