Southampton, United Kingdom

Marketing and Leisure

Table of contents

Marketing and Leisure at Southampton Solent University

Language: English Studies in English
Subject area: economy and administration
Kind of studies: full-time studies
University website: www.solent.ac.uk
Doctor of Philosophy (PhD)

Definitions and quotes

Leisure
Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. From a research perspective, this approach has the advantages of being quantifiable and comparable over time and place.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Leisure
The idea that the poor should have leisure has always been shocking to the rich.
Bertrand Russell, In Praise of Idleness (1932).
Leisure
With the abolition of otium and of the ego no aloof thinking is left. … Without otium philosophical thought is impossible, cannot be conceived or understood.
Max Horkheimer, “The End of Reason,” The Essential Frankfurt School Reader (1982), p. 39.
Combustion of fossil fuels for the heating, cooling and electricity needs of a large factory produces substantial emissions and detrimental impact on the environment. Harnessing thermal energy from the Sun may soon be a cost-effective alternative.
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