Southampton, United Kingdom

Marketing and Leisure

Language: English Studies in English
Subject area: economy and administration
Kind of studies: full-time studies
University website: www.solent.ac.uk
Doctor of Philosophy (PhD)
Leisure
Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. From a research perspective, this approach has the advantages of being quantifiable and comparable over time and place.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Leisure
There is no wisdom without leisure.
Ancient Jewish Wisdom, cited by W. B. Yeats in an address given 3/28/1923.
Leisure
As Western nations became more prosperous, leisure, which had been put off for several centuries in favor of the pursuit of property, the means to leisure, finally began to be of primary concern. But, in the meantime, any notion of the serious life of leisure, as well as men’s taste and capacity to live it, had disappeared.
Allan Bloom, The Closing of the American Mind (New York: 1988), p. 77.
The next generation of multi-skilled climate experts will soon be able to tackle the intricate challenges of climate science from different angles.
Privacy Policy