EN

CS

DE

PhD

MBA

Study in Europe

Leeds, United Kingdom

University of Leeds

Marketing

Table of contents

Marketing at University of Leeds »
Definitions and quotes »

⇑Marketing at University of Leeds

Language: English Studies in English

Subject area: economy and administration

University website: www.leeds.ac.uk

Doctor of Philosophy (PhD)

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Wikiquote

Marketing

By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.

Bill Hicks (1961 - 1994), "Revelations" (1992)

Wikiquote

Marketing

Ads are the cave art of the twentieth century.

Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

Wikiquote

Share

list - Doctoral studies - University of Leeds

University
University of Leeds - Presentation of the University

Go to

« back - Doctoral studies

Physical sciences, Earth sciences

Alien invaders threaten EU forests

Climate change is set to increase the susceptibility of forest ecosystems to damage by alien invasive pests and pathogens. EU scientists investigated ways to counter this threat in order to prevent a decrease in primary production, and hence yield, as well as loss of vulnerable tree species.

StudentNews Group - about us