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University of Leeds

Marketing

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Marketing at University of Leeds »
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⇑Marketing at University of Leeds

Language: English Studies in English

Subject area: economy and administration

University website: www.leeds.ac.uk

Doctor of Philosophy (PhD)

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

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Marketing

By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.

Bill Hicks (1961 - 1994), "Revelations" (1992)

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Marketing

Ads are the cave art of the twentieth century.

Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

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