Glasgow, United Kingdom

Marketing

Table of contents
Marketing

Marketing at University of Strathclyde

Language: English Studies in English
Subject area: economy and administration
Kind of studies: full-time studies
University website: www.strath.ac.uk
Doctor of Philosophy (PhD)
Doctor of Philosophy (PhD)

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Climate change is set to increase the susceptibility of forest ecosystems to damage by alien invasive pests and pathogens. EU scientists investigated ways to counter this threat in order to prevent a decrease in primary production, and hence yield, as well as loss of vulnerable tree species.
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