Glasgow, United Kingdom

Marketing

Language: English Studies in English
Subject area: economy and administration
Kind of studies: full-time studies
University website: www.strath.ac.uk
Doctor of Philosophy (PhD)
Doctor of Philosophy (PhD)
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Scarcity of fresh water is of growing concern in the Mediterranean area due to urbanisation, irrigation and changing rainfall patterns. The influx of millions of Sun-seeking tourists puts even more pressure on limited water resources during the summer season.
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