Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Scarcity of fresh water is of growing concern in the Mediterranean area due to urbanisation, irrigation and changing rainfall patterns. The influx of millions of Sun-seeking tourists puts even more pressure on limited water resources during the summer season.