Glasgow, United Kingdom

Marketing

Language: English Studies in English
Subject area: economy and administration
Kind of studies: full-time studies
University website: www.strath.ac.uk
Doctor of Philosophy (PhD)
Doctor of Philosophy (PhD)
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
In June 1770, the explorer James Cook ran aground on the Great Barrier Reef in Australia and became the first European to experience the world's largest coral reef, today a paradise for scientists and holidaymakers alike. Last year, the James Cook research vessel set out to encounter unique and unexplored corals, this time in the deep ocean. Led by ERC grantee Dr Laura Robinson (University of Bristol, UK), the team on board crossed the equatorial Atlantic to take samples of deep-sea corals, reaching depths of thousands of meters. On the expedition, Dr Robinson collected samples that are shedding light on past climate changes and she will share her findings at TEDx Brussels.
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