Doctoral studies

country
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university type - Poland  
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Gdańsk, Poland

Management and Marketing

Nauki o zarządzaniu

Language: Polish Studies in Polish
Subject area: economy and administration
University website: www.wsb.pl/english
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Management
Administration is the most obvious part of government; it is government in action; it is the executive, the operative, the most visible side of government, and is of course as old as government itself.
Woodrow Wilson, "The Study of Administration," Political Science Quarterly, Vol. 2, No. 2 (June, 1887), pp. 197-222.
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
Management
You manage things, you lead people. We went overboard on management and forgot about leadership. It might help if we ran the MBAs out of Washington.
Grace Hopper (1987), quoted in "The Wit and Wisdom of Grace Hopper" by Philip Schieber, OCLC Newsletter, No. 167 (March/April 1987)
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