EN

CS

DE

PhD

MBA

Study in Europe

Valencia, Spain

University of Valencia

Marketing

Table of contents

Marketing at University of Valencia »
Definitions and quotes »

⇑Marketing at University of Valencia

Language: Spanish Studies in Spanish

Kind of studies: full-time studies

University website: www.uv.es

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Wikiquote

Marketing

By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.

Bill Hicks (1961 - 1994), "Revelations" (1992)

Wikiquote

Marketing

Ads are the cave art of the twentieth century.

Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

Wikiquote

Share

list - Doctoral studies - University of Valencia

University
University of Valencia - Presentation of the University

Go to

« back - Doctoral studies

Physical sciences, Earth sciences

The aftermath of a tsunami

A research background in earthquake engineering seems at first sight like an unusual fit with studying tsunamis. But on her return from Sri Lanka in the wake of the 2004 tsunami, Professor Tiziana Rossetto discovered that very little research had been done into the effects of tsunamis on coastal infrastructure and she wanted to find out more. She will be presenting this research to the public at the TEDx Brussels event on 1 December.

StudentNews Group - about us