Bratislava, Slovakia

Marketing and Trade Management

Table of contents

Marketing and Trade Management at University of Economics in Bratislava

Language: English Studies in English
University website: www.euba.sk
Type: PhD/Doctoral programme
Academic degree: PhD.
Duration: 3–4 years

Definitions and quotes

Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Trade
Trade involves the transfer of goods or services from one person or entity to another, often in exchange for money. A system or network that allows trade is called a market.
Management
Management of many is the same as management of few. It is a matter of organization.
Sun Tzu (c. 6th century BC) The Art of War
Trade
Wisdom, virtue, morality, all these have fallen out of fashion: everybody worships at the shrine of commerce.
Charles Fourier, The Theory of the Four Movements (1808), G. Jones, ed. (1966), p. 269.
Management
You manage things, you lead people. We went overboard on management and forgot about leadership. It might help if we ran the MBAs out of Washington.
Grace Hopper (1987), quoted in "The Wit and Wisdom of Grace Hopper" by Philip Schieber, OCLC Newsletter, No. 167 (March/April 1987)
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