Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Although aluminium is a highly versatile and sustainable material, some of its by-products from recycling can be hazardous to the environment. An EU-funded project is developing in situ recycling technology of its waste by-products that is economical and safe for the environment.
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