EN

CS

DE

PhD

MBA

Study in Europe

Lancaster, United Kingdom

Lancaster University

Marketing

Table of contents

Marketing at Lancaster University »
Definitions and quotes »

⇑Marketing at Lancaster University

Language: English Studies in English

Subject area: economy and administration

University website: www.lancs.ac.uk

Doctor of Philosophy (PhD)

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Wikiquote

Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

Wikiquote

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

Wikiquote

Share

list - Doctoral studies - Lancaster University

University
Lancaster University - Presentation of the University

Go to

« back - Doctoral studies

Physical sciences, Earth sciences

Rivers and the global carbon cycle

Researchers have made progress in understanding how streams and rivers influence global carbon and nitrogen cycles.

StudentNews Group - about us