Ljubljana, Slovenia

Strategic Communication

Strateško komuniciranje in menedžment

Table of contents

⇑Strategic Communication at School of advanced social studies

Language: Slovene Studies in Slovene
Subject area: journalism and information
University website: www.fuds.si
Type: PhD/Doctoral programme
Academic degree: doktor znanosti (dr.)
Duration: 3 years

⇑Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Strategic Communication
Strategic communication can mean either communicating a concept, a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non-commercial and military business or combat and logistic subunits. It can also mean the related function within an organization, which handles internal and external communication processes. Strategic communication can also be used for political warfare.
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